Having recently found myself in two airports during the early morning hours, I was impressed at just how loyal Starbucks’ coffee drinkers are. In both airports (different states, mind you!) I was quite surprised by just how many people are willing to stand in lines that are both very long and extremely slow.
Now I should probably tell you that two Christmases ago, Santa brought me a Starbucks’ $20 gift certificate – which I have yet to use. It’s not that I have never had a Starbucks’ coffee – I have had at least half a dozen of them, and there are actually four of Starbucks located very close to my house. I just am not willing to wait that long to order a coffee that I can’t even describe as “large”! That’s just not for me…
This is not to say that at 5:00 AM I don’t want my coffee! Maybe that’s just it… maybe I’m in simply too big a hurry to get my coffee, that I am not willing to wait over twenty minutes in line. Or, maybe it’s because I probably couldn’t tell the difference between my large cup of coffee ordered from an employee behind the counter of a pizza kiosk, and a “venti” cup of coffee that is ordered from a “barrista” >>> at twice the price! Either way, I feel like I -and a few other people- are in a win-win situation. We get our cups of coffee quickly from the no-name food vendor stores at about half the price, enabling us to get to our flights’ gates twenty minutes faster than the Starbucks’ lovers.
Hmmm… Maybe next time I fly I’ll go ahead and get out my Santa’s gift card – I haven’t had a venti, lowfat cappucino in years. Twenty minutes in line or twenty minutes at my gate… it’s all the same amount of time…